Large scale multi platform campaign working with Greenhouse PR and the Whale Dolphin Conservation to raise awareness of whaling in Japan alongside the Rugby World Cup 2019 held there. The client wanted to use illustration in a way that would allow us to bring whales into the rugby game, this mean working with illustration over photography, I created the main graphic, which was provided in 6 formats, as well as 5 illustrated whales that are commonly hunted in Japan, that were to be used throughout the campaign alongside photography from the world cup. For this project I also worked alongside a videographer who animated my illustrations for a short campaign film.
Bryde whale illustration for the Japan Rugby World Cup campaign from the Whale Dolphin Conservation
Minke whale illustration for the Japan Rugby World Cup campaign from the Whale Dolphin Conservation
Bryde whale illustration for the Japan Rugby World Cup campaign from the Whale Dolphin Conservation
Sei whale illustration for the Japan Rugby World Cup campaign from the Whale Dolphin Conservation
Sei