A large project where I was commissioned to deliver the creative branding across this Plastic Free Period campaign for organic sanitary brand Natracare, who partnered with the Marine Conservation Society as part of Plastic Free July. They wanted the campaign illustrated, with the illustrations working alongside impactful photographs to create striking campaign graphics that could be shared across social media.
I provided branding guidelines, and logo design for the campaign to give to the videographer to follow for the 1 minute long video, where my illustrations were animated along side video footage. I also delivered an illustrated infographic to tie in the campaign.
The campaign was featured by The Independent and The Huffington Post and I was so happy to work on a project which has such depth and importance in our current climate. #GoPlasticFree
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